Six Spectacular Women Entrepreneurs of the eComm Industry!
There is no such thing that women can't do. If she can be a housewife, she can also be a CEO. She has conquered all the fields that were made only for men according to our orthodox society. Today she is a pilot, doctor, lawyer, army officer, and yes, an eCommerce entrepreneur as well. Talking about the eCommerce industry, it is the one sustainable business that is India's present and future. Digitalization has changed this industry drastically, but unfortunately, the difference between men and women still persists. However, nowadays, it doesn't matter whether people have changed their hypocritical thoughts or not. Our women are breaking all the barriers and have proved that they can achieve everything they deserve.
Here in this special edition of our blog, we have mentioned some of the spectacular women entrepreneurs who have immensely changed the eCommerce industry forever with the help of the eCommerce sellers’ softwares. They are successfully running their business and making India digitally stronger and proud. Let's know some interesting facts about these astounding women entrepreneurs.
Women Entrepreneurs of Indian eCommerce Industry
Ghazal Alagh (Co-founder of MamaEarth)
MamaEarth is one of the leading skincare brands in India. It has marked its thriving place in the eCommerce industry just a few years back. In the year 2016, Ghazal Alagh founded MamaEarth, India's first toxin-free skincare brand. Born in Gurugram, Haryana, she has completed her graduation from Punjab University. During an interview, she said that it was a real task for them to find one suitable skincare product that does not contain any harmful chemicals. To bring a change and resolve this issue forever, she started researching the scope of bringing chemical-free skincare in the Indian market. And that's how she introduced MamaEarth. She is among one of the sharks from the tv show “Shark Tanks."
Vineeta Singh (CEO, Sugar)
Sugar cosmetics is one of India's top leading cosmetic brands. It's a prominent D2C brand whose net worth is more than 6 million dollars. Vineeta Singh founded Sugar in the year 2015, and it's her third startup which works tremendously. She has done her studies at IIT Madras and IIM Ahmedabad. At the age of 23, she has refused the job offer of 1 cr annually to start her own company. She wanted to start her own HR company, but it didn't go well. However, later she experienced that the Indian market would change, soon becoming digital. This leads her to establish SUGAR, which has sooner become a renowned beauty brand in India. She didn't opt for B2B or B2C but decided to take a risk with D2C. However, with the help of online business management software, she has successfully set a benchmark in the D2C business. This lady with beauty and brains appears as a judge in the popular tv show “shark tank".
Zaiba Sarang (Co-founder, iThink Logistics)
You must agree on this note that shipping is one of the essential parts of the eCommerce industry. Zaiba Sarang is one of the highly acknowledged women entrepreneurs in the eCommerce industry who has founded iThink Logistics. It's a Mumbai-based leading shipping and logistics company that promptly provides logistics services to various eCommerce platforms. Zaiba belongs to a lower-middle-class family of Maharashtra. She struggled a lot to get her education and achieve her dreams. She stood up for her rights and completed her graduation in computer science. After her graduation, she worked with several private organizations. She always wanted to establish her own business, and she did it successfully.
Richa Kar (CEO, Zivame)
Every Indian woman will always be grateful to Richa Kar for making it a hassle-free lingerie shopping experience with Zivame. Before Zivame, no one could ever imagine shopping for lingerie online with a single click button. Richa Kar has brought a revolutionary change in how we look at lingerie shopping. Lingerie shopping was a discomforting battle for Indian women, but she has efficiently provided a solution. Born and raised in Jamshedpur, Richa has done her graduation in engineering. After her master's, she was associated with Victoria's secret's famous brand. Later she realized that there are not enough lingerie brands for women in India. Eventually, she decided to open her own retail lingerie online store, and within 6 hours of launch, Zivame got its first order, and the rest is history.
Falguni Nayyar (CEO, Nykaa)
An Indian billionaire businesswoman, founder and CEO of renowned beauty and fashion retail company “Nykaa." However, this eCommerce company was founded for women, but today men also visit the website to order wellness products. Before introducing Nykaa in 2012, Falguni Nayyar had 25 years of career in financial services. Nykaa is a powerhouse of all the trusted brands such as Lakme, L'Oreal, Mac, Pixii, Maybelline, Garnier, etc. In 2015, Nykaa launched their in-house beauty products, which are also very popular among women in India. Falguni is truly an inspiration for all the women out there. At the age of 49, she launched this eCommerce beauty platform which is blooming day by day. She has proved that age is just a number and you can achieve your dreams at any age.
Radhika Ghai Aggarwal ( CEO, Shopclues)
Radhika Ghai Aggarwal is another shining entrepreneur of India. After completing her MBA from Washington University, initially, she worked with a few fashion and lifestyle brands. In the year 2011, she founded Shopclues, which manages above 6 million online customers every month. Shopclues provides its service to around nine thousand cities, towns, and villages in India and has achieved the largest merchant base. It has more than 2 crore products and 5 lakh merchants. Radhika Ghai is a Gurugram based entrepreneur who has changed the mindset of this patriarchal society with her immense success and knowledge.
eCommerce Game Plan Followed By These Women Entrepreneurs
“Rome wasn’t built in a day”, there is a game plan behind every success. Similarly, these ladies have also followed some eCommerce tactics to make their business successful. Here in the following points, you will understand the basic plan behind the success of any eCommerce business.
eCommerce Reconciliation Solution
Several types of reconciliation solutions available can make it easier for you to develop your online business successfully. Payment, inventory, shipping, and return are the essential eCommerce solutions that can not be avoided. To add more value to your business you can take the help of software that can provide you with reconciliation solutions. It should be considered as the essential process for any eCommerce platform seller. With the help of efficient and effective software, you can instantly reconcile in real-time and enhance your business growth.
eCommerce Order Management Software
Order management is the elementary part of the eCommerce business. But order management software can automate the integration for every step of order processing. It empowers you to manage your orders from your eCommerce platform or various platforms. It helps you in fulfilling the order successfully and increases your goodwill among the customers. It automates each step of order fulfillment from the receiving of inventory to the shipping. Our brilliant women entrepreneurs have smartly used these software efficiently to add more value to their business and generate a higher amount of revenue.
Inventory Management
Inventory management is one of the basic steps for a successful business. The fundamental purpose of inventory management is to meet out your customer's demands without creating an overstock of various products. It helps in increasing productivity and customer satisfaction. In this manner inventory software can provide you with accurate data and insights into products that your customers are purchasing. You can spare yourself by not spending on low sales volume products.
Conclusion
These are the astonishing Indian women entrepreneurs of the eCommerce industry. They have attained immense success in her life and, somewhere, changed this orthodox society's mindset. These are undoubtedly the women of substance. It's indeed a tough task for women to establish themselves as rock-solid businesswomen in a male-dominated society. However nowadays one can establish their eCommerce business successfully with the help of powerful eCommerce management software.
