A Must Read for Nykaa Sellers on How Nykaa Accomplished its Goals!

Do You Know How Nykaa Accomplished its Goals? A Must Read for Nykaa Sellers!

The Indian eCommerce market is on a mission to empower the Direct-to-Consumer business model in India. In this manner, Nykaa is an excellent inspiration for those dreaming of establishing themselves as an exquisite brand. The journey to becoming one of the top-notch online beauty brands in the country is not a cake walk at all. It takes a lot of effort, patience, dedication, market analysis, and analysis of customers’ tastes and requirements.

As a Nykaa seller or an eCommerce seller, you might be interested to know the success story of this attractive and alluring platform. It has achieved tremendous success in a very short period.

Undoubtedly, Nykaa has changed the way of selling beauty products and brought a revolutionary change to the beauty industry as well. If you want to level up your business, this blog is a must-read for you, consisting of the tactics this platform has used to acquire immense success. Let’s get in and find out what makes Nykaa an absolute beauty destination.

The Beginning of Nykaa’s Journey

Ten years ago, in 2012, success was quite away from this beauty eCommerce platform. In early 2012, the Indian beauty industry was not as advanced and profitable as it is today. It was only a dream of Indian customers to buy their desired products easily from international beauty brands. They had to wait for their relatives or friends to come back to India along with their desired international beauty products. Customers were not into buying online products for security reasons because many cases were reported of online fraud back then.

However, it did not stop Falguni Nayar, the CEO of Nykaa, from fulfilling her dreams. She quit her job as an investment banker in Kotak Mahindra bank and decided to start something of her own at the age of 50. She got the idea of Nykaa while visiting a Sephora store; she decided to start a beauty store in India that could change the way of shopping for makeup and beauty products for Indian consumers.

One of the Essential Steps of Nykaa’s Journey

Right after the launch of Nykaa’s eCommerce portal, they also launched their very first offline store in New Delhi. Currently, they have more than 60 offline stores across twenty prominent cities in India. Starting their journey with the association of all the major international and national beauty brands, in the year 2015, they launched their in-house beauty range, including bath & body care products too. Today, when we talk about buying online makeup and skincare products, Nykaa may be the first name to click our minds.

In a recent interview, Ms. Nayar said, “I always believed in the online business and was convinced that the new generation will rely more on reviews and peer recommendation rather than going to stores.”

Which eCommerce Business Model has Nykaa Adapted?

For any eCommerce business, deciding on an excellent business model is essential to help your business thrive as an eCommerce beauty brand Nykaa has adopted the D2C (Direct-to-consumer) business model that also follows an inventory-based model. This platform solicits their products directly from third-party manufacturers or beauty brands and stores them at their warehouses across the country.

Later they sell these products either on their online store or at offline stores such as Nykaa Luxe, Nykaa Kiosks, and Nykaa On Trend. This platform also produces products under their brand, which is also demanding among customers. The total brand value of Nykaa is around 14 billion dollars, and it is expected to exceed in the coming years. It sells over 2.14 lakh beauty and skincare products through its online store and over 80 offline stores. Slowly and gradually, it won the race and became Indian Sephora.

Three Tremendous Lessons to Learn From Nykaa

The beauty landscape of India has changed since the inception of Nykaa. Their success journey is unbeatable, which makes everyone curious about how they achieved such massive success in just ten years. Here we have mentioned some of the essential steps Nykaa has probably taken to flourish their business and conquer the massively competitive beauty industry. Being a Nykaa seller, you should also learn about these lessons if you have any plans to establish such a platform in the future.

Take Advantage of Influencer Marketing

Influencer marketing is one of the most demanding marketing tactics in the current scenario. It refers to the technique when brands collaborate with various social media influencers and celebrities to promote their brands on Instagram, Facebook, and other social media platforms. If you are a social media birdie, you must have seen various influencers promoting Nykaa’s products or their features on various social media platforms. Understand the Influencer marketing strategies of this beauty eCommerce platform in the following points.

  • Nykaa gets along with influencers from all over the country; they do not have any shame in using even regional languages to their advantage while promoting their products. It reflects their understanding of customers’ preferences.

  • They used it to share valuable and informative content instead of just promotional one. They tend to share content that can help their customers, including several beauty tips.

  • They involve influencers in almost every campaign, whether the Pink Friday sale or any new product launch event. Celebrities like Janvi Kapoor, Bhumi Pednekar, Katrina Kaif, and Lisa Hydon are not the brand ambassadors of this beauty dynasty, but they also work as Nykaa influencers.

  • Nykaa always prefers to play with words that attract customers’ eyes in the first place. They also provide advertisement copies to the influencers to enroll them in their promotion.

Generate Engaging Promotional Content

Content is the eventual king when it comes to advertising a product or a brand online or offline. However, online brands are more required because customers don’t have the leverage to analyze the products physically. If you focus on Nykaa’s promotional campaigns or advertisements, you can find engaging content that they have used to attract millions of customers.

Their social media pages, blogs, and portals are overflowing with intelligent choices of words and synonyms. Their strategy of delivering unique content always works. Their social media pages include Mynykaa, Nykaa Fashion, Nykaa Beauty, Nykaa Wellness, etc. These pages handle their various divisions with engaging content. Nowadays, they are more into posting engaging and informative Instagram reels.


Provide Extraordinary Customer Experience

Providing impeccable customer experience is one of the significant aspects of any eCommerce business. Nykaa also understands this fact very well and works continuously towards making their customers happy. In terms of delivering excellent customers, this platform has advanced features that remember customers’ recent searches and suggest popular products and brands per their requirements.

They have a special section of beauty advice where anyone can get essential advice related to beauty and makeup. This platform always notifies customers about upcoming sales, discounts, and attractive offers. The Nykaa app always ensures that its customers never miss out on their latest offers.

International Brands That are Associated with Nykaa

  • Clinique
  • Bobbie Brown
  • Murad
  • Huda Beauty
  • Loreal Paris
  • Estee Lauder
  • Gucci
  • Dior
  • Dyson
  • Mac
  • Forest Essential
  • Bath & Body
  • The Body Shop

The Ultimate Proposition of Nykaa

Nykaa is entirely different from other eCommerce platforms due to its unique proposition of focusing precisely on beauty and fashion. They have selective yet popular products at competitive prices. The availability of major international beauty brands also sets them apart from others, making them a ruling dynasty in the beauty industry. Its portal is quite user-friendly and provides try-and-buy features to its customers. Hence, we can say that all these unique concepts are the primary factors behind its glorious success.

Conclusion

Hope the above essential information about Nykaa has encouraged you to keep your dream alive and attain immense success for your online business. If you are a Nykaa seller, you must spend some crucial hours understanding the business strategies of this platform. Being associated with this beauty platform can also provide you with an immense opportunity to connect with a solid customer base. The journey of Nykaa and Falguni Nayar is awe-inspiring and inspiring in various ways. Implementing their tactics can be helpful for your online business as well.

Amazon Book Bazaar: Initial Ways to Sell Books on This Platform!

Amazon Book Bazaar: Initial Ways to Sell Books on This Platform!

In the eCommerce world, Amazon is such a platform that allows sellers to sell almost everything related to our lives. Books are one of them that most customers prefer to read in their free time. Buying and selling are two different aspects of eCommerce. In this blog, we will talk about selling books on Amazon book Bazaar. If you have a massive collection of books, you can simply list them on this platform and generate immense business from them.

This gigantic eCommerce platform offers a personal and professional account level to sell books online, and it can also depend on the number of books you have. It also provides you the liberty to ship your books directly to the customer, or you can stock them to the Amazon FBA center.

Believe it or not but selling books on this prominent platform can be a great business strategy. As a seller you can start your eCommerce journey by selling books of various authors and genres. Mainly it is not necessary that you can only sell Indian books but you have the liberty of selling international books as well. Apart from that, you can also sell textbooks for children also.Here in this specific blog, we have mentioned some fundamental ways of selling books on Amazon.

Sell Books on Amazon Book Bazaar in the Following Steps

Decide How You Want to Sell Books

This is the most crucial step of selling books on Amazon, as you may be required to choose how and what type of books you want to sell on this platform. Well, the easiest way to start selling books on Amazon is to sell those you already have. If you have a compelling collection of books, you can list them on this platform and start selling them.

On the other hand, you can buy various books in bulk from a wholesaler at a lower price or from a publishing house and then sell them at a reasonable price on this eCommerce platform. You can also sell used books by buying them from a local library or a book sale. However, you may be required to read the detailed guidelines of Amazon before listing books on this platform.

Create an Amazon Seller Account

Before selling anything on Amazon, you have to create an Amazon seller account. You can register yourself as an individual seller or as a professional seller. The significant difference between the two is the benefits and fees. In the individual seller central panel, you do not need to pay any fees to this platform until or unless a product sells.

However, a professional seller central panel provides you access to advanced selling tools on Amazon on a monthly subscription basis. In this plan, you have to pay an amount to Amazon every month whether you sell a product or not. A professional seller panel is required for big ventures. You can go for an individual seller account if you are an entrepreneur. Once you choose a plan, you must sign in to your seller account and start listing books on the Amazon book bazaar.

Select an Order Fulfillment Process

This is the most crucial step of selling books on Amazon. In this process, you need to find out what ways of order fulfillment will be convenient for you. It will be entirely your decision whether you want to handle the inventory, packing, and shipping on your own or you would like to get it done by Amazon. As an Amazon seller, this platform provides two options for fulfillment.

The first one is MFN (Merchant fulfilled network); in this process, you will be responsible for storing inventory, packing, and shipping books independently as a seller. On the other hand, you can choose Fulfillment by Amazon; in this order fulfillment process, you just need to ship your books to an Amazon FBA center, and they will do the rest. However handling backend operations on your own can be a lengthy process, but with the help of inventory management software like eVanik OWS you can automate your backend operations such as payments, accounting, inventory, shipping and returns.

Set the Price of Your Books

In this step, you need to set a strategic price for your books, considering their condition, variables, and types. In this regard, you also need to monitor the prices of other sellers as well. Analyze what prices others are selling their books for and set your prices accordingly. At Amazon, you have the liberty to change the prices at any time. Always remember that you need to label such prices that cover your packing and shipping costs.

Promote Your Books

For a successful selling process, promotions are required. You can drive immense traffic to your book page with the help of Amazon advertising tools. You can promote your books on Amazon’s Kindle direct publishing if you are a publisher or author. Apart from all this, you can simply promote your books on social media to catch more eyes. You make a strategic plan regarding targeting your audience as per the nature of the books you sell.

Additional Tips to Sell Books on Amazon

  • Research the genres and categories that sell most prominently on this platform.
  • Check out Amazon’s best-seller books category.
  • Be assured about the condition of your books.
  • Take care while packing and shipping the books.
  • Always try to fulfill your orders on time.
  • Always keep your prices competitive to beat your competitors.
  • Continuously monitor your overall performance.
  • Try to sell in-demand and top-selling books categories.
  • Always keep an eye on your inventory.

Conclusion

This is how you can sell the book on the Amazon book bazaar. Believe it or not, Amazon is one of the world’s biggest book-selling platforms. Today, several sellers are into the book-selling business on this eCommerce platform. Amazon has a diverse range of book categories such as literature and fiction, higher education textbooks, society & social sciences, biographies & autobiographies, Asian history, politics, kindle store, and kindle books.

As an Amazon seller, you can also sell books from these categories. If you are interested in writing, you can even get your book published on Kindle. Alternatively, you can publish your book from a publisher and then sell it on Amazon.

However, if you are a seller, this platform allows you to sell new, used books without ISBN (International Standard Book Number is a thirteen-digit unique number that has been used to identify books on an international level), textbooks, rare books, and ebooks. So what are you waiting for? If you have an interest and source to sell books on Amazon, you can go for it.

Sell on Meesho & Become a Key Part of the eComm Industry!

Sell on Meesho and Become an Essential Part of the eCommerce Industry!

Who doesn’t want to earn an extra income in this overcrowded and over-expensive human era? A good source of extra income can be a blessing for every eCommerce seller. In this regard, eCommerce platforms like Meesho provide an immense opportunity to generate revenue while being in your comfort zone or from home. Suppose you wish to sell or resell products through social media platforms such as Facebook, Whatsapp, and Instagram and sell on Meesho. This emerging platform allows every common man and woman to start their own online business.

As an eCommerce seller, if you want to earn immensely by reselling your products, then Meesho is the perfect eCommerce joint for you. It is specifically a reseller eCommerce platform that one can use to resale various product categories such as women’s wear, men’s wear, kids’ wear, home appliances, cosmetics, etc.

This platform provides a massive opportunity to local sellers to make their online presence and earn their bread and butter. Compared to other eCommerce marketplaces such as Amazon, Flipkart, and Myntra, it is much easier to start your journey with Meesho. You don’t require a hefty investment, nor do you need to pay a considerable commission while selling products on this platform. This blog will discuss multiple aspects of selling products on Meesho.

What is Meesho & How It is Different From Other Platforms

Meesho has become one of India’s leading reselling eCommerce marketplaces. Two Delhi graduate Iitians, Sanjeev Barnal and Vidit Aatrey established this glorious channel in the year 2015. At present, this eCommerce platform has more than two crore resellers. This platform allows resellers to get associated with various manufacturers from their locations and list their products on this platform to sell. As a Messho seller, you can choose several products from the listed categories and sell them through social media platforms. The best factor about this eCommerce venture is you can start your business from any corner of this country. Investment is relatively low, which is an excellent relief for new sellers. If we talk about how this platform differs from others, well, it allows every local seller and ordinary folks to start their own online business. Except for Amazon, no other platforms allow sellers to resell their products.

Sell on Meesho By Following These Easy Steps

If you want to sell on Meesho and generate immense profits, you must follow some steps effectively. Here we have mentioned some essential selling guides that can help you sell or resell your products on this platform. In order to start selling on Meesho, you must have a GSTIN number and an active bank account.


#Step1 ( Create Your Meesho Seller Account)

To sell on Meesho, you first need to download the Meesho app and register yourself on this Meesho supplier panel. Now you have to enter your GSTIN number, your PAN number, and the details of your active bank account. These are a few pieces of information mandatory to create a seller account on this eCommerce platform. Once you provide this vital information, you must provide your order pick-up address to this platform. In this way, your registration process will be successful, and now you can visit the Meesho supplier dashboard via your email id and password. Apart from that, you may also require eCommerce accounting software such as eVanik OWS to manage your accounts and other backend operations.

#Step2 ( Product Listing on Meesho)

Once the registration process gets done, the next crucial step is listing the catalogs of products you want to sell on this platform. Listing more than three product catalogs can help you with more orders and, eventually, more revenue. Product listing should be accurate with excellent quality images and descriptions. It can help you attract more eyes and sell your products efficiently and effectively. Meesho provides two options to upload your catalogs. You can upload single as well as bulk product catalogs on this platform. Make sure that your listing is up to date and that you are not missing on any factors.

#Step3 ( Start Receiving Orders from Customers)

After listing the products on Meesho, you can start promoting your products through various social media platforms. On the other hand, you can precisely receive the orders from the Meesho app as well. In the process of receiving a dynamic number of orders from customers, it is essential to manage your inventory profoundly and to ease this problem, and you can get along with eVanik OWS and use their significant inventory reconciliation feature. This market is competitive, and to beat your competitors, you may need to take the help of automated software.

#Step4 (Start Delivering Your Orders)

Product delivery is an essential aspect of the Commerce business. Once you are ready to receive customer orders, Meesho sends the email notification to your supplier panel app. You need to accept the order first and then start packing the product with accurate labels on each package. This platform’s minimal shipping charge can be counted as no shipping charges. After the packaging, hand over the order to the courier partner, Meesho has a panel of various third-party logistic partners who take responsibility for picking up the package and delivering it to your customer’s doorstep.

# Step5 (Start Receiving Payments on Delivered Orders)

As a Meesho seller, you can receive the payment on every single order after fifteen days of order delivery. This process is the same for the cash on delivery orders as well. The payment will be credited to your active bank account. If you want payment details, you can check your Meesho supplier panel. Through this panel, you can receive every detail regarding your payment cycles, such as how much your deposited balance is, future payments, and other payments. On every order, Meesho charges a fixed commission from their sellers; it can be less than twenty percent on every order.


Conclusion

Meesho is a flourishing eCommerce platform in India for small businesses. Absolutely anyone can start selling products on this platform with a lower investment. Significantly it has provided extraordinary opportunities for homemakers to earn their living without being dependent on anyone. Sellers, resellers, and small brands can also choose this platform to sell or resell their products effectively and scale up their customer base. Meesho is getting more significant daily, and customers are showing tremendous interest in it.

However, in this platform’s initial year, customers complain about the product’s quality. Still, with time, sellers are more likely to deliver a good quality product to their customers. In a nutshell, we can say that this eCommerce joint is a recommendable business opportunity for every small and typical vendor and retailer.

7 Ways to Scale-up Your eCommerce Sale During Off-Season!

7 Ways to Scale-up Your eCommerce Sale During Off-Season!

Associating with eCommerce businesses requires robust sales, whether in-season or off-season. We are referring in-season to the festive season; this time of year can provide you with many opportunities to increase your sales and compellingly upgrade your revenue. But the real challenge is up-scaling your sales during the off-season; you must wonder how to cope with the off-season to let your business survive smoothly.

The off-season is challenging for every business; sales are meant to fall down during this period of time. Your eCommerce business can not survive long if you don’t implement various strategies to upscale your sales during the non-festive season. Implementing several mindful strategies to increase your eCommerce sales during the off-season would be best. Always keep in mind that festive seasons can not land up for a more extended period, so it is essential for you, as an online seller, to plan your sale strategy for the off-season. Here in this blog, we will mention some remarkable ways to help your eCommerce business make the most of the off-season. Let’s dig in and find out what ways you can implement to increase your sales during the off-season.

Impeccable Ways to Increase Your Sales During Off-Season

Sell Daily Essential Products on Marketplaces

Since the origin of the eCommerce industry, customers’ preferences have changed, and they are more likely to shop for products from an online marketplace. Since the eCommerce marketplaces are flooding with daily essential products, it has automatically provided a chance to increase your sales during the off-season as well. eCommerce channels such as Amazon, Flipkart, and Snapdeal are into selling daily essential products to their customers. So, as an online seller, you can also grab this opportunity to hike up your sales during the off-season. Customers require daily essential products during the whole year; it does not matter whether the festivals are around the corner or not. Hence, selling such products on marketplaces can upscale your eCommerce sale during the off-season as well.

Please Your Customers Throughout the Year

The ultimate key to increasing sales during the off-season is to keep your customers engaged and provide them with a pleasant shopping experience throughout the year. You can introduce new products to attract their eyes, or you can even make them able to send them quirky messages or emails on their birthdays and anniversary and offer them some discounts on products that you want to sell during the off-season. The key is making them believe they are essential to you. This tactic can help you immensely in terms of escalating your sales off-season. To provide them with a pleasant experience, you need to keep your inventory up to date. In this regard, you can use an inventory management system to manage your inventories appropriately. Various software, such as eVanik OWS, can provide this impeccable service and help your business thrive during the off-season.

Run an Off-Season Sale

Implementing an off-season sale is also the best option to increase your sales during the off-season. Customers always look forward to some discounts and offers while shopping online. In this scenario, if you provide them exactly what they want can undoubtedly increase your number of sales. Promising coupons, sales, or launching new products pushes customers to online marketplaces. As a seller, you have to do something fascinating for your customers to attract their attention and make them shop even if they don’t want to. According to market research, more than 65% of customers wait for a sale to shop from online stores. So plan an off-season sale and inform your customers through social media posts, emails, and Whatsapp messages. Create a FOMO ( fear of missing out) that they are really missing out on some tempting offers.

Go Social and Experience the Magic

If you cannot attract customers on marketplaces during the off-season, do not get demotivated because this is certainly not the end. You still have various sources that can effectively hike up your sales no matter what. Social media platforms are great alternatives to marketplaces in terms of attracting more eyes. Customers who shop online must be on social platforms such as Facebook, Instagram, and Pinterest. So to increase your off-season sales, you can explore these social platforms and interact with a massive number of customers. Make them aware of your new products and try everything, so they click on your products and get directed to your eCommerce page. Implementing this tip can effectively increase your conversion rate during the non-festive season.

Sell Seasonal Products

Suppose you are selling AC, cotton clothes, and all those kinds of stuff meant for summer, and customers usually don’t buy such products during the winter season because they don’t need that. But the twist is if you sell the same products in winter or winter products in summer at a pretty reasonable price, you can still generate revenue. You can announce an off-season sale or attractive discounts on such products that customers mostly find during a specific season. Just in case you cannot sell some specific products during its required season, you can offer a discount on them. Customers will surely buy them in no time. In this way, you can still manage to scale up your sales during the off-season.

Offer Customized Products to Your Customers

Optimizing your eCommerce business can also provide great flexibility to your business during the off-season. If you can browse the shopping pattern of your customers, it can become easier for you to offer them customized products as per their taste. According to a recent survey it has been found that customers prefer to buy customized products as it saves their time. Hence you can use this tactic to make their shopping experience more engaging. To know the past shopping behavior of your customers, you can use centralized inventory management software, which can not only reconcile your inventory but also provide essential information regarding your customers’ preferences.

Enhance the Quality of Your Products

In the end, enhancing the quality of your existing products can be the ultimate way to upscale your sales during the off-season. Having an outstanding product can be the USP that can help you attain more and more sales even during the off-season. You need to understand that eCommerce sellers get benefits during the festive season or holidays despite selling a bad quality or underrated product. But if the quality of your product is tremendous, customers may look forward to buying them in the off-season as well. Thus, it is crucial to maintain the quality of your product if you want to escalate your off-season sale.

Conclusion

Thus, these are some effective and practical ways to help you scale up your off-season sale. Do not lose hope if you are not able to sell your products during the non-festive season. The ways mentioned above can help you immensely achieve your economic goals during the off-season. However, apart from implementing the above ways, you should also subscribe to powerful eCommerce management software to automate your backend operations such as payments, inventory, shipping, returns, and accounting. In this regard, eVanik OWS can become your ultimate support.

Product Research Tips to Open the eCommerce Opportunities!

Product Research Tips to Uncover the Ultimate eCommerce Opportunities!

The mega opportunistic eCommerce industry is quite attractive for millions of sellers. But the biggest challenge is deciding what to sell to make the most of this alluring business. One excellent product idea can make you the king of this online business. However, the manifestation of that one product idea doesn’t come to your mind quickly, and you can not wait to let it strike your mind. You have to make it happen before establishing yourself as an eCommerce seller.

Once you decide that you are going to enter this industry, you need to analyze the whole market, and one thing that matters the most is product research. However, today you can sell anything on online marketplaces. But the fact is that during the initial period of your business, you need to offer something beneficial and authentic to your potential customers.

Always remember that you are not the only one in this realm; so many other sellers are already selling the same product that you may plan to sell. This is when you require to go through robust product research. Here in this blog, we will uncover some of the terrific product research tips you can use to sell the most demanding products on eCommerce platforms.

What is Product Research?

Before knowing the tips of product research, it is essential to know what actually product research is. Well, it is a practice by which you can discover a new product idea that can prove valuable for your eCommerce business. This method can help identify your product idea that meets the market demands and customers’ requirements.

Implementing product research can provide better results on ROI(return on investment) on your product. Product research involves gathering all the essential information about your targeted customers’ buying habits, requirements, demands, and what they like to shop more. Respectively, the product research method can help you to analyze the product concepts, competitors, and pricing.

Incredible Tips for eCommerce Product Research

Analyze In-Demand Products

In the starting phase of your online business, if you do not yet have any product idea in your mind, you can get inspiration from current in-demand products that fall into the bestseller category on prominent marketplaces such as Amazon and Flipkart. You can visit some of the famous social media platforms such as Facebook, Instagram, and Pinterest to check out their trending hashtags, and you might get enormous product ideas from there.

You can visit some brick-and-mortar stores to analyze customers’ most demanding products. Open your mind and analyze wisely which products are currently popular among the customers. Try not to convince yourself that your product idea is better than others. Do not underestimate the ongoing trends and demands, or you may put yourself at a loss. Once you get a product idea, you may require inventory management software to adjust your inventories on multiple eCommerce platforms automatically. In this regard, you can subscribe to eVanik OWS.

Read Out the Feedback and Reviews

While researching your products, you must read customers’ reviews and feedback on any prominent eCommerce platforms. Reviews can become the best way to evaluate the requirements and tastes of customers. You may develop a better understanding of what your customers like and what they do not like while shopping from an eCommerce platform.

You can visit Amazon, one of the giant eCommerce marketplace, and read out the feedback and reviews on their best-selling products. Customers often use this section to explain what they like and dislike about a specific product and what they recommend to make changes to buy that product again in the future. This practice can give you a broad idea of how customers think throughout their buying process. There are possibilities that you may land on an excellent product idea while analyzing feedback and reviews of customers. It can even provide you with an idea of what problems customers are facing, and you can take advantage of it by resolving them for your potential customers.

Check-Out B2B Marketplaces

Believe it or not, B2B marketplaces are a bonanza for attaining a new product idea for your eCommerce business. Various B2B marketplaces can expose an enormous number of product ideas that you can apply to your online business. Moreover, B2B marketplaces allow you to add any product to their cart, and you can source your supply directly from the eCommerce marketplaces if you like any specific product to sell.

Indiamart, Udaan, and Trade India are some of the few B2B marketplaces that can directly connect you with manufacturers, suppliers, and wholesalers from all over the country. These platforms have thousands of products you can explore and select to start your eCommerce journey. Exploring B2B marketplaces can be an excellent way to know what B2C platforms are selling. It is because most sellers only source their products from a B2B platform. Hence It can be one of the best tips for product research.

Become a Watchdog of Your Competitors

To make your eCommerce business successful and choose a niche product to sell, it is best to watch out for your competitors or other sellers to know what they are selling and what strategies they are applying to their business. But the fact is you can not analyze the journey of any typical sellers who are just doing good. You may require to go out of your way and find out the most prominent sellers or brands, for that matter, who have already come a long way and have a reputation in the market.

Take the help of google and other search engines of eCommerce platforms to analyze the top trending products and their sellers. Get inspiration from them but try to make a robust product plan that can help you in beating them and attract more customers. Also, it is not necessary that what works for them will work for you; if they are selling a most demanding product, you must try to sell such products that may have more potential to fulfill customers’ current requirements.

eCommerce Product-Based Criteria to Watchout Before Start Selling

  • Must analyze the product size and weight before selecting a product to sell on various marketplaces.
  • Check out the durability of your product.
  • See whether your product is seasonal or you can sell it throughout the year.
  • Check whether your product is helpful for the customers in terms of resolving any specific problem.
  • Must get assurance from the marketplaces if there are any restrictions on selling a selected product.

    These are a few product-based criteria that you must follow before selecting a product to sell on eCommerce marketplaces. You need to understand the fact that even an excellent product idea is worthless if there is no demand for that in the market. Obviously, you do not want to spend your money on products that don’t have the potential to attract customers and make your business valuable.

Conclusion

Thus, product research provides you with the immense opportunity to identify an appropriate product to sell and avoid making expensive mistakes. This technique can ensure that whatever product you select has a demand in the market and customers are looking forward to buying them. Once you get done with your product research, you need to fulfill the demands of your customers in a much more effective and quick manner. In this regard, you may require to get along with an order management software for eCommerce that can automate your backend operations such as payments, accounts, inventories, shipping, and returns. eVanik OWS can help with it most effectively.

Top Startups Overcoming Barriers of Early Stage Business!

Prominent Leading Startups Who Overcome the Obstacles of Early Stage Business!

Every Business has its own journey; if it is a startup, one can go through several engagements, conversion, and retention challenges. However, various companies have started their businesses as startups and now have become leading startups. If you see their pathway, you may find it much more resilient to accomplish your business goals. Specifically, in the eCommerce industry, every business model whether it is B2C, B2B, C2C, or D2C, faces daily challenges such as winning the trust of customers, stock management, accounting management, etc. These are several aspects of the eCommerce business that can put you in a difficult position.

However, these problems can be resolved with the help of an automated powerful eCommerce management software such as eVanik OWS. It can help you in resolving these fundamental obstacles of your eCommerce business. In this blog, you will learn about several prominent eCommerce ventures that have started their journey as a startup but have beautifully resolved all the obstacles coming their way and made their strong presence in the market. Here you will also get to know the challenges you may face as a startup company.

Major Challenges as an eCommerce Startup

Talking about the stats, there are more than 150 million startups in the world today. If we talk about India, on average, 10 to 15 new startups are emerging every day. However, it is not about the rising numbers, it is about the survival in this industry. So it doesn’t matter how you have started your business and how much you have invested in it; it can only survive when you have the capabilities to overcome the challenges and obstacles efficiently. Let’s quickly check out the challenges that may come your way to success.

Intense Competition

The eCommerce industry is quite fierce and competitive. You are not the only one trying to make your presence here. Some other giants are already there that have a solid customer base and credibility in the market. There are various options for customers already existing in the market; why would they make a purchase from a new business? They will not visit you until or unless you are not offering a promising product to them. So, in such a scenario, along with introducing a new, unique, robust product, you also need to study the strategies of your competitors closely.

The competitive environment of the eCommerce market keeps the startups on their toes, as there is no margin of error available. That is why startups need to play their game strategically. To gain the much-needed recognition, you may have to take the help of the best eCommerce management software such as eVanik OWS. It provides you with backend support that can make your operations effortless and saves your time so that you can focus more on your competitors and mark your own presence in the market.

Financial Management

Financial management is an essential aspect of any business. You must understand the fact that when a business expands, it becomes more critical to manage your finances accurately. If you don’t know the steps of your cash flow, you won’t be able to make enough revenue. Establishing a secure payment system, efficient bookkeeping, and integration with various marketplaces. In order to compete in this industry, you need to be cautious about managing your finances and should take the help of any robust accounting software for eCommerce such as eVanik OWS. It offers seamless accounting integrations with various accounting and financial ERPs such as Tally, Zoho Books, and others

Customer Satisfaction

Whether it is eCommerce or any other business customers mean everything, that is why it is imperative to provide them the best service. Always remember that “customer is the king” winning the trust of your customers is the essential part of any business. Customer satisfaction is the vital challenge that businesses in general and startups, in particular, are facing today.

If you want to make your online business successful, you have to make a robust customer base. Offer them excellent products and a delightful shopping experience. If you compromise on any of these aspects then you must be aware that the customers are smarter than you, and you should be prepared to lose the customer. Ignoring customer satisfaction is definitely a ‘NO’ to mark your recognition.

Some of the Most Astonishing Leading Startups

Myntra

Myntra has become a frequent shopping destination for customers all over India. It’s majorly known as the fashion eCommerce website. It was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in 2007. The head office of Myntra is situated in Bengaluru. With a vast customer base, it has become one of the prominent eCommerce websites for sellers to sell their products. Today, who doesn’t know about Myntra, but the success they have achieved doesn’t happen overnight. They have worked hard with an intelligent strategy and with the help of advanced software. Their journey is undoubtedly phenomenal.

But if we talk about their challenges, initially, sellers have faced many challenges in managing their inventory on this platform. Because they were new to this industry, they didn’t know much about stock management. For instance, any new startup can face this situation, but today as a startup, you have the option to use any powerful inventory management software available in the market. It can provide you with all the information regarding your stocks, whether how many products are in your stock and how many you need to refill.

The Body Shop

The compelling Journey of The Body Shop is such an inspiration for every new startup. Today it is one of the leading cosmetic brands in the world. It is a British cosmetics, skincare, and perfume company founded by Anita Roddick in 1976. The Body Shop took time to make its market presence, but it has achieved the customers’ trust and is known for its excellent products.

It is serviceable in approximately three thousand locations all over the world. They have slowly improved their conversion rates by analyzing customers’ behavior on the website. Apart from that, during the establishment period, this company faced significant challenges in creating its market presence among its biggest competitors, such as Loreal, Lush, Weleda, etc. So what they did was start producing chemical-free products and totally different from their competitors.

Chumbak

Chumbak is a prominent home decor and lifestyle brand in India. Vivek Prabhakar and Shubhra Chdda founded it in March 2010 to create fun and colorful Indian souvenirs. It has grown into a lifestyle brand with locations in Bengaluru, Mumbai, and Delhi. It has its flagship store in these locations as well. Customers can place an order from their website as well as from their stores. They always wanted to improve customer engagement as they scaled up their Business. They resolved their product discovery and conversion challenges and successfully increased their conversion by 14%.

But if we talk about their struggle, it has been really tough for them to attract customers towards their products in their initial period. They have launched entirely unique souvenir designs and slowly converted themselves into a lifestyle brand by offering footwear, bags, wallets, and other home decor products. It took time, but slowly they became successful in attracting customers with their designs and the bright colors they use for their products. Today this company sells approximately 38 categories of various products.

Conclusion

So these were some of the prominent leading startups that gradually evolved their Business on digital platforms. You can closely analyze their journey and then find some compelling strategies to apply to your Business. If you want to start your business on a smaller scale, you can mark your presence on several eCommerce websites as a seller and then slowly expand your Business to the next level.

This process requires a lot of focus, solid strategy, hard work, and automated eCommerce software to ease the several initial steps of your Business. If you want to start your journey as a seller, you can take advantage of some powerful eCommerce management tools such as eVanik OWS. It can help you with inventory, accounting, payments, returns, and shipping as well. It easily integrates with your system and automates these processes to minimize the various human errors.

Dropshipping Concept of eCommerce, and How Does it Work!

Dropshipping Concept of eCommerce, and How Does it Work!

In the eCommerce industry, there are various aspects of establishing your business robustly. Order fulfillment is one of the most essential aspects of establishing a rewarding eCommerce business. Hence, you need to emphasize more on this factor. In this particular blog, we will talk about dropshipping. It’s a unique way to run an online business that can help you get started with less investment and implement hassle-free order fulfillment.

If we talk about it more precisely, dropshipping can let you skip the heavy inventory requirements of running an online store, and instead, it lets you outsource inventory management and order fulfillment to third-party suppliers or manufacturers.

To fulfill the orders of your valuable customers, you can use drop shipping if you are an individual seller. It is one of the most popular concepts for initiating the shipping process in eCommerce. If you have started your business initially, you can apply this concept in terms of fulfilling the orders of your customers. The following points can help you understand dropshipping and how it works. 

Definition of Dropshipping for Online Sellers!

For the eCommerce industry dropshipping is one of the most trending and popular shipping concepts sellers use to fulfill their customers’ orders. You can say that it is the procedure of the order fulfillment method where eCommerce sellers can outsource procuring, storing, and delivering products that their customers ordered.

Once a customer places an order you need to simply forward that order to the manufacturing unit as an eCommerce seller. Once you place the order, it becomes the responsibility of third parties to manage the product and prepare it for delivery. You can take advantage of drop shipping if you do not want to invest much in your online business. 

While implementing dropshipping into your business, you need to buy products from any third-party vendors and they will directly ship them to the customers’ addresses. Dropshipping doesn’t require inventory management because you do not need to buy products in bulk.

It may be a new concept in India, but foreign countries such as Canada, Australia, and California have been using this for a long time. You can go for this if you are new to this business and do not want to take any risk of failure.

Apart from this, if you want to make it a successful affair, you can take the help of an order management system for eCommerce, such as eVanik OWS. It can help you in many ways to establish your online business effectively by automating your back-office operations.

How Does Dropshipping Concept Work for eCommerce Businesses?

There are three significant aspects of dropshipping concept: order placement, order confirmation, and delivery. Let’s find out the details of this spectacular eCommerce business model.

Order Placement

This process begins when a customer orders through any eCommerce platform. For example, suppose a customer orders a handbag from any eCommerce marketplace such as Amazon, Myntra, Flipkart, etc. First of all, you have to ensure the availability of the product listed on the platform. Once the order gets placed, you need to forward the order request to the manufacturer or supplier who has stored the products.

 

Order Confirmation

In this process, once the order gets finalized and purchased by the customer, you need to send a confirmation email to the customer’s email id. This should include the shipping and tracking details of the order. On the other hand, you also have to inform the manufacturer about the ordered product. However, it seems like a regular order process. Still, the only difference is that sellers work as a bridge between the customer and the manufacturer in the dropshipping concept. 

Order Delivery

The delivery process in dropshipping is relatively easy as well. The entire process of delivery is just like standard shipping. The order gets packed from the warehouse of the manufacturers after the order confirmation is received from the seller’s end and delivered to the customer.

One thing as a seller you need to take care of in this whole process is ensuring the order is delivered to your customers on time. Delay delivery can ruin your image at the marketplaces and disappoint your customers as well. 

Best Ways to Select Products for Dropshipping

If you are going to implicate dropshipping in the online business, you need to make sure that you have chosen a beneficial product to sell. However, with the constant study of market trends and customers’ demand, you can make a strategy or plan to finalize a product category you want to sell on marketplaces.

Here we have mentioned some of the magnificent steps to help you select dropshipping products to sell on multiple eComm platforms. 

  • Make a list of Best Selling Product 

First of all, you need to understand that if you are an individual seller and handle your business individually through the dropshipping concept, you need to select a product to sell that can provide you with a good outcome. For that, you need to analyze several marketplaces, observe the latest trend, and make a list of their top-selling products. It will help you to identify what products you should sell or not. 

  • Get the Product Selling Ideas From Social Media

To get on board and select what product you should sell that can help you generate decent revenue, you can take the help of social media websites as well. You can check out the shopping pages on Facebook and Instagram and analyze their top-selling products. Social media can also help you understand customer behavior toward specific products. Based on that, you can choose a top-selling product and sell it on various eCommerce platforms. 

  • Examine the Local Market

The beauty of the Indian eCommerce market is that you already have immense opportunities to sell various products from diversified traditions and heritage. You can see Indian culture in several products sold in the markets. Local markets of each city and district offer a range of handmade products. These products even get supplied to foreign countries; you can study those products and decide to sell those on marketplaces. 

Pros and Cons of Dropshipping

Pros

  • The most tenacious pros of dropshipping are it doesn’t require a massive investment. This business model is budget-friendly, and anyone can get aboard initially at multiple eCommerce channels. 
  • It is an effortless eCommerce business model that helps in establishing your online store in the first place. It minimizes the risk of failure by providing you with real-time order fulfillment updates.
  • Dropshipping eradicates the requirement of managing inventories. Eventually, it diminishes the chance of money loss and can add more value to your business. 
  • This eCommerce model is location friendly; you don’t require to be present at any specific location. You can simply run your business from anywhere just by keeping in touch with manufacturers and customers. 

Cons

  • Though the dropshipping concept doesn’t require a hefty investment, the return on investment rate is comparatively less. The process of revenue generation can be slower for dropshippers. 
  • You can not be able to customize the products as per the requirement of your customers. It can dissatisfy your customers, and you may lose your grip on your customer base. 
  • In the dropshipping model, you won’t be able to keep a check on inventories that change every day. It can keep you in denial, and sometimes your customers may face a stock-out situation. 
  • You may face the shipping complexities of working with multiple manufacturers and distributors. In this situation, you can get blamed for their faults if the order doesn’t get delivered to your customers on the promised time. 

Conclusion 

Thus, now you get to understand what dropshipping is and how it works. You can become a successful online seller by adopting the drop shipping concept. Once you finalize what product you want to sell, you have to look out for the manufacturers or distributors who can dropship the products on your behalf. It will help if you reach out to the manufacturers to look at those products.

A short supply chain is always a better option to make most of the eCommerce business. It also has its advantages and disadvantages, but the point is who doesn’t have it. Risks are always there, but you must identify them and eliminate them wisely. However, to ease your hustle, you can take advantage of the software of online sellers such as eVanik OWS.

Vital Tips to Increase Your Online Sales Amid Fathers’ Day!

Vital Tips to Increase Your Online Sales Amid Fathers' Day!

Fathers' day is celebrated in many countries of the world on the third Sunday of June every year. This year, it falls on June 19th, and amid this day, eCommerce websites have started a buzz around to make the most of this day. Like any other Indian festival, this day is equivalently essential; after all, it is the day to show your affection towards your Father. The significance of this day is relatively high in Indian paternal society. So why not take advantage of this day to upsurge your online sales. Although, this is such a date that many eCommerce sellers must have prepared for, which has intensified competition. All have their unique strategy to attract more customers and increase their sales.

That's why it is crucial to have considerable competitive ideas to take advantage of this day efficiently. In this regard, you need to update your inventory, accelerate your shipping and delivery system, and be prepared for the returns as well. To get the requisite benefits of this particular day, you can take the help of several eCommerce order management software such as eVanik OWS. It can help you in processing your orders smoothly along with other operational activities in a seamless manner during this occasion. In this blog, we have mentioned some of the vital tips that can help you increase your sales during the Fathers' Day celebration.

Significant Tips to Enhance Sales Amid Fathers' Day Celebrations

We all behold the heroic image of our Fathers, which automatically raises Fathers Day's importance. Fathers are the ones who devote their everything to the betterment of their children. So this day is considered a payback day for Fathers. As an online seller, you can convince the customers to make the best purchase for their birth giver. It is that time of the year when you can sell Father-centric products and increase your sales abruptly.

Create a Buzz of Urgency

It is easy to create a buzz of urgency amid Father's day celebrations. You need to remind your customers that the day is fast approaching. You can start with the promotions early to encourage customers to get into the mindset and prepare their orders as early as possible. You can promote several products on your social media pages under the label best gifts for fathers. Promote your products in such a way that they will be out of stock soon as many customers have their eyes on them. You must have seen these tactics on Myntra during the sales season. They have a unique feature that shows an accurate number of customers viewing the specific product at a time. Use such tactics to create the urgency of placing an order as soon as possible. It can work magically on customers, and they may place their orders. You can also run special offers throughout the weeks leading up to Fathers' Day. This gives customers enough time to make a purchase. It is a unique way to attract customers and increase your sales.

Always Keep a Check on Your Inventory

If you want to make most of this day to upsurge your sales, you must stock up your inventory. As an eCommerce seller, it is essential to be aware of your inventory to accelerate order processing and satisfy your customers. You must understand that you are not the only one who is trying to capitalize on this event. Various other sellers are there in the queue. That is why you need to always keep a check on your inventory to ensure whether you can fulfill the demand of your customers or not. Poor inventory management can minimize the chance of generating ample revenue. It can lead you to the situation of Oos (out-of-stock). Suppose if a customer experiences this situation while placing an order, it can break their trust in you. They can even run to your competitors to buy the same product. However, it is not an easy task to keep an eye on your inventories across channels. To automate this process, you can take the help of some inventory management software such as eVanik. It provides you the automation to view your inventories in a single dashboard and manage them effortlessly. It notifies you every single time a product gets out of stock. Hence, there is no chance you can miss out on this aspect.

Showcase Your Products as the Best Gifts

Be it Father or any other relationship, deciding on a gift for loved ones is always a task. It automatically allows you to offer your products as the best gift. To attract the customer's attention, you can choose several products such as a wallet, personalized pen, coffee mugs, perfumes, personalized diary, personalized bar set, etc., to sell. Now add an attractive description and title mentioning the best gift for Fathers' Day. In the fast-paced world, customers are running out of time, and in the lack of time, there is a probability that they can buy your products in the first place. Offering them customized or personalized gift items are keys to making most of the Fathers' Day celebrations 2022.

Offer Faster Delivery Than Ever

The enormous eCommerce business has become more competitive for sellers, especially during special days. It demands faster and more efficient delivery. That is why being an online seller, you need to find compelling ways to execute the faster delivery. The promise of a speedy delivery can convince your customers to buy your products without a doubt. Now the real challenge for you is to fulfill the orders by the promised time. To minimize this hustle, you can take the help of order management software. It can select the warehouse or some other destination right after placing an order. It also has the feature of extracting the order details and previous history to mandate the process of order fulfillment. You can keep an eye on every movement of orders after shipment and update your customers at their locations. In such a way, you can deliver the orders at the promised time and add more happy customers to your list.

Conclusion

Thus, these tips can help you increase your sales during the Father's day celebrations. To apply these tips accurately, you can take the help of order management software such as eVanik. It automates the entire process and diminishes the chance of failure. Apart from this, you must select some unique products to sell on Fathers' Day. Customers always are in favor of buying something different, and offering them as per their demand can undoubtedly help you increase your sales. This particular day is about to fall, so gear up and make a compelling strategy.

5 Ways to Delight Customers & Enhance Their Experience!

Five Quintessential Ways to Delight the Customers & Enhance Their Experience!

In eCommerce or any other industry, customer satisfaction is an essential aspect that should be taken care of without being disrupted. Since the eCommerce industry is growing immensely, competition is automatically higher than ever. As a seller, you have to think out of the box to satisfy your potential customers the most and run your business successfully. Customer satisfaction is the key to earning profits and establishing your online presence robustly.

Specifically, poor customer reviews can never let your business grow as per your expectations in the eCommerce business. On the other hand, a delightful customer experience can improve your sales and let your business flourish immensely. However, in this fast-paced eCommerce era, it is not an easy task to satisfy your customers in the first place. You have to make several changes and initiate some advanced technology to help you in the vital process. To fulfill the demands of your potential customers and meet their expectations, you can take the help of sales order management software such as eVanik. It can overall support your business in many terms and ultimately help in enhancing the customer experience. In this particular blog, we have mentioned some of the ultimate ways to delight your customers and enhance their shopping experience.

What are the Customer’s Expectations While Shopping Online

The dynamics of online shopping have changed since the pandemic. Nowadays, more customers rely on online shopping to buy specific items for themselves. There is nothing that they can not buy from an online store. From household products to electronics, everything is available online. The eCommerce industry is growing rapidly, and due to its powerful impact on customers, leading brands are also taking part in this race. Since every product and brand has its online presence, customers lookout for quality products and a more personalized shopping experience. According to a recent survey, more than 65% percent of customers want a customized or personalized online shopping experience. Let’s find ways that can help you in enhancing the customer experience.

Five Imperative Ways to Enhance Your Customer Experience

Adopt Real-Time Data

Believe it or not but accurate behavioral and transactional data is the infrastructure of any great eCommerce strategy. You can not understand your customers and their needs without timely and reliable insights. You need to offer them the products they most likely prefer to buy. It will help if you hit while the iron is hot by having your campaigns respond to customers’ behavior as they browse. You can change your products to feature items that customers may have viewed within that same session. It can help you be more targeted with what you show your customers and turn potential customers into valuable ones. To adopt real-time data, you can use any order management software available in the market.

Automate Your System

If you still believe in doing things manually, let me tell you that you won’t be able to delight your customers ever. In this techno-friendly world, every customer wants to get their orders quickly and without errors. Manual ways of processing an order involve human errors. These errors can lead you to upset your valuable customers, and errors can be related to invoices, shipping, payments, and inventory. Suppose a customer places an order not available in your stock, it will highly disappoint your customer. They can buy that product from any of your competitors and may not ever turn back to you again. That is why you need to automate your system. It will diminish the errors and fasten up the entire order fulfillment process. Multichannel order management software is the best option to automate your entire system.

Proceed with Personalization

As we have already mentioned above, customers want to have a personalized shopping experience these days. So it is vital to increase engagement with your customers to provide them with a more personalized experience. This element can impact overall customer satisfaction and works against the selling strategy of your competitors as well. To provide your customers with an extraordinary personalized experience, you can send them personal emails, and alerts and send them free items with their ordered products. Pampering them will not harm your business in any way but can help you grow your business. You should ensure that you create an intimate shopping journey for your customers so that they can remember you and may get back to you in the future.

Maintain Genuine Pricing

The price you choose for your product also plays an essential role in delighting your customers. It has always been an enduring topic among online shoppers. While shopping online, customers always compare the price of the same product with several eCommerce websites and sellers. They always want to purchase the products at a lower price. If the customer finds the same product at a lower price than yours, they will go for that. However, if you don’t want to change the prices of your products, you have to justify that in terms of quality and features. It is the only way to sell your products on your terms without dissatisfying them.

Fastest Shipping & Delivery

Shipping and delivery are crucial parts of eCommerce businesses. To delight your customers and enhance their shopping experience, you have to look forward to cutting down the shipping charges. It is a harsh reality that customers don’t want to spend a single penny apart from the cost of the product. However, customers want to get their products delivered to their doorstep as soon as possible. It can be the most challenging factor for you to be an eCommerce seller. To resolve this issue, you can tie up with the fastest delivery service, in this way you will be able to satisfy your customers. If you sell your products on Amazon, you can take the FBA service to accelerate the shipping and delivery.

Conclusion

There are so many critical elements that can affect customer satisfaction in the eCommerce industry. To delight your customers and earn targeted profits, you must prioritize your business to provide your valued customer with the best shopping experience ever. Always remember that a happy customer is a key to generating revenue. However, sometimes you may not be able to fulfill all the demands of your customers. To tackle that scenario, you can subscribe to several eCommerce management software that can help you with providing the best customer satisfaction. It can help you manage your orders and inventories and provide you with the features of payment reconciliation, shipping reconciliation, and returns. Returns are also an essential part of the business that can help you enhance your customer satisfaction. So what are you waiting for? Go ahead and do the needful to enhance your customers’ experience.